Belstaff / Mens / SS25

Brand Performance Report
Belstaff
Mens · Spring/Summer 2025
Season start: Dec 24 (first sale of a new product)
200
175
25
88%
£9,061
Unit cost × units received
£16,049
Gross £16,049 − £0 refunded
£8,014
49.9%
1.77×
0.88×

↺ Returns · Quality Signals (not a £ loss)

0.0%
0
0
0.0%
0 units restocked & re-saleable · 0 faulty returned to supplier for credit · £0 actual loss from returns
£1,026
£1,911
25
19
Page 1 · Overview

Belstaff / Lifecycle

Sales Over Time
Monthly Revenue
£0.0k£1.0k£2.0k£3.1k£4.1kDec 24Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26Revenue (£)
MonthUnits SoldRevenueCOGSGross ProfitMargin
Dec 241£150£58£9261.3%
Feb 254£545£211£33461.3%
Mar 2522£2,810£1,082£1,72861.5%
Apr 2514£1,794£765£1,02957.4%
May 2533£4,096£1,996£2,10051.3%
Jun 2532£2,060£1,188£87242.3%
Jul 258£490£309£18036.9%
Aug 2510£790£410£38048.1%
Sep 2514£1,001£565£43643.6%
Oct 256£358£243£11432.0%
Nov 253£170£108£6236.5%
Dec 255£290£188£10235.2%
Jan 2613£775£483£29237.7%
Feb 263£168£129£3823.0%
Mar 262£162£89£7445.2%
Apr 265£391£211£18046.1%
TOTAL175£16,049£8,035£8,01449.9%
Page 2 · Lifecycle

Belstaff / Products

Every SKU · Sorted by Profit
SOLD OUT
Men's Belstaff Black Walkham Jacket
Sold9
Returned0
On hand0
Revenue£2,008
Profit£1,054
Margin52%
SOLD OUT
Men's Belstaff Black Tourer Overshirt
Sold7
Returned0
On hand0
Revenue£1,462
Profit£790
Margin54%
91% SOLD
Men's Belstaff Dark Ink Drome Shorts
Sold10
Returned0
On hand1
Revenue£1,418
Profit£748
Margin53%
Stock Cost£67
Stock Retail£88
SOLD OUT
Men's Belstaff Black Service Fieldmaster Jacket
Sold5
Returned0
On hand0
Revenue£1,278
Profit£602
Margin47%
71% SOLD
Men's Belstaff Dark Ink Double Tipped Polo
Sold10
Returned0
On hand4
Revenue£931
Profit£561
Margin60%
Stock Cost£148
Stock Retail£285
SOLD OUT
Men's Belstaff Pumice Hoodie
Sold7
Returned0
On hand0
Revenue£945
Profit£539
Margin57%
SOLD OUT
Men's Belstaff White Blur Phoenix Graphic T Shirt
Sold15
Returned0
On hand0
Revenue£846
Profit£501
Margin59%
90% SOLD
Men's Belstaff Blue White Clipper Striped Swimshort
Sold9
Returned0
On hand1
Revenue£770
Profit£374
Margin49%
Stock Cost£44
Stock Retail£58
SOLD OUT
Men's Belstaff Pumice Rally Shorts
Sold11
Returned0
On hand0
Revenue£932
Profit£360
Margin39%
SOLD OUT
Men's Belstaff Navy Liquify Graphic T Shirt
Sold16
Returned0
On hand0
Revenue£702
Profit£334
Margin48%
SOLD OUT
Men's Belstaff Black Tech Shell Bucket Hat
Sold12
Returned0
On hand0
Revenue£600
Profit£324
Margin54%
SOLD OUT
Men's Belstaff Magenta Micro Striped T Shirt
Sold12
Returned0
On hand0
Revenue£644
Profit£320
Margin50%
62% SOLD
Men's Belstaff Dark Ink Clipper Swimshort
Sold8
Returned0
On hand5
Revenue£552
Profit£288
Margin52%
Stock Cost£165
Stock Retail£319
SOLD OUT
Men's Belstaff Blue Flint Short Sleeve Shirt
Sold9
Returned0
On hand0
Revenue£756
Profit£288
Margin38%
43% SOLD
Men's Belstaff Dark Ink Hoodie
Sold3
Returned0
On hand4
Revenue£450
Profit£276
Margin61%
Stock Cost£232
Stock Retail£450
29% SOLD
Men's Belstaff Black Polo Shirt
Sold4
Returned0
On hand10
Revenue£356
Profit£208
Margin58%
Stock Cost£370
Stock Retail£712
SOLD OUT
Men's Belstaff Sky Blue Clipper Swimshort
Sold14
Returned0
On hand0
Revenue£654
Profit£192
Margin29%
SOLD OUT
Men's Belstaff White Tide Shirt
Sold9
Returned0
On hand0
Revenue£575
Profit£179
Margin31%
SOLD OUT
Men's Belstaff Blue Flin Phoenix Logo Cap
Sold5
Returned0
On hand0
Revenue£170
Profit£75
Margin44%
Page 3 · Products