Belstaff / Mens / SS26

Brand Performance Report
Belstaff
Mens · Spring/Summer 2026
Season start: Dec 25 (first sale of a new product) · 3 carry-over styles · 21 pre-season units excluded
320
101
219
32%
£15,084
Unit cost × units received
£11,063
Gross £11,063 − £0 refunded
£6,112
55.2%
0.73×
0.41×

↺ Returns · Quality Signals (not a £ loss)

0.0%
0
0
0.0%
0 units restocked & re-saleable · 0 faulty returned to supplier for credit · £0 actual loss from returns
£10,133
£19,774
219
29
Page 1 · Overview

Belstaff / Lifecycle

Sales Over Time
Monthly Revenue
£0.0k£1.4k£2.9k£4.3k£5.8kDec 25Jan 26Feb 26Mar 26Apr 26Revenue (£)
MonthUnits SoldRevenueCOGSGross ProfitMargin
Dec 259£1,008£415£59258.8%
Jan 267£718£298£42058.5%
Feb 2610£1,085£407£67862.5%
Mar 2626£2,495£960£1,53561.5%
Apr 2649£5,758£2,871£2,88750.1%
TOTAL101£11,063£4,951£6,11255.2%
Page 2 · Lifecycle

Belstaff / Products

Every SKU · Sorted by Profit
71% SOLD
Mens Belstaff Ground True Olive Jacket
Sold5
Returned0
On hand2
Revenue£1,575
Profit£900
Margin57%
Stock Cost£270
Stock Retail£525
77% SOLD
Mens Belstaff Cargo Dark Navy Overshirts
Sold10
Returned0
On hand3
Revenue£1,502
Profit£752
Margin50%
Stock Cost£225
Stock Retail£439
70% SOLD
Mens Belstaff Carrier BLACK Jackets
Sold7
Returned0
On hand3
Revenue£1,375
Profit£703
Margin51%
Stock Cost£288
Stock Retail£562
62% SOLD
Mens Belstaff Curator Silver Birch Sweatshirts
Sold5
Returned0
On hand3
Revenue£760
Profit£450
Margin59%
Stock Cost£186
Stock Retail£360
59% SOLD
Mens Belstaff 3 Pack Multi T Shirts
Sold10
Returned0
On hand7
Revenue£570
Profit£340
Margin60%
Stock Cost£161
Stock Retail£315
44% SOLD
Mens Belstaff Surface BLACK T Shirts
Sold7
Returned0
On hand9
Revenue£442
Profit£267
Margin60%
Stock Cost£225
Stock Retail£439
25% SOLD
Mens Belstaff Grid Dark Sand Overshirt
Sold2
Returned0
On hand6
Revenue£438
Profit£246
Margin56%
Stock Cost£576
Stock Retail£1,125
43% SOLD
Mens Belstaff Surface White T Shirts
Sold6
Returned0
On hand8
Revenue£390
Profit£240
Margin62%
Stock Cost£200
Stock Retail£390
47% SOLD
Mens Belstaff Surface Dark Navy T Shirts
Sold7
Returned0
On hand8
Revenue£410
Profit£234
Margin57%
Stock Cost£200
Stock Retail£390
43% SOLD
Mens Belstaff B&T Dark Navy Polo Shirts
Sold3
Returned0
On hand4
Revenue£330
Profit£219
Margin66%
Stock Cost£148
Stock Retail£330
20% SOLD
CARRY-OVER
Men's Belstaff Black Tipped Polo Shirt
Sold5
Returned0
On hand20
Revenue£404
Profit£219
Margin54%
Stock Cost£740
Stock Retail£1,425
17% SOLD
Mens Belstaff Control Dark Navy Knitwear
Sold1
Returned0
On hand5
Revenue£350
Profit£215
Margin61%
Stock Cost£675
Stock Retail£1,312
22% SOLD
Mens Belstaff Grid BLACK Overshirts
Sold2
Returned0
On hand7
Revenue£388
Profit£196
Margin50%
Stock Cost£672
Stock Retail£1,312
38% SOLD
Mens Belstaff Classic Green T Shirts
Sold6
Returned0
On hand10
Revenue£330
Profit£192
Margin58%
Stock Cost£230
Stock Retail£450
33% SOLD
Mens Belstaff Classic Silver Birch T Shirts
Sold5
Returned0
On hand10
Revenue£285
Profit£170
Margin60%
Stock Cost£230
Stock Retail£450
33% SOLD
Mens Belstaff Classic Dark Sand Polo Shirts
Sold4
Returned0
On hand8
Revenue£309
Profit£161
Margin52%
Stock Cost£296
Stock Retail£570
27% SOLD
CARRY-OVER
Men's Belstaff Dark Ink Belstaff T Shirt
Sold4
Returned0
On hand11
Revenue£225
Profit£133
Margin59%
Stock Cost£253
Stock Retail£495
14% SOLD
Mens Belstaff Kelby Zip Dark Sand Knitwear
Sold1
Returned0
On hand6
Revenue£200
Profit£104
Margin52%
Stock Cost£576
Stock Retail£1,125
20% SOLD
Mens Belstaff Clipper Dark Navy Swimwear
Sold2
Returned0
On hand8
Revenue£149
Profit£83
Margin56%
Stock Cost£264
Stock Retail£510
18% SOLD
CARRY-OVER
Men's Belstaff Black Rally Shorts
Sold3
Returned0
On hand14
Revenue£236
Profit£80
Margin34%
Stock Cost£728
Stock Retail£1,418
14% SOLD
Mens Belstaff Short Sleeve Street White T Shirts
Sold1
Returned0
On hand6
Revenue£120
Profit£74
Margin62%
Stock Cost£276
Stock Retail£540
38% SOLD
Mens Belstaff Phoenix Logo BLACK Caps
Sold3
Returned0
On hand5
Revenue£112
Profit£56
Margin49%
Stock Cost£95
Stock Retail£188
8% SOLD
Mens Belstaff Curator Silver Birch Polo Shirts
Sold1
Returned0
On hand12
Revenue£105
Profit£51
Margin49%
Stock Cost£648
Stock Retail£1,260
14% SOLD
Mens Belstaff Phoenix Bucket BLACK Hats
Sold1
Returned0
On hand6
Revenue£60
Profit£29
Margin48%
Stock Cost£186
Stock Retail£360
0% SOLD
Mens Belstaff Steel White T Shirts
Sold0
Returned0
On hand14
Revenue£0
Profit£0
Margin0%
Stock Cost£378
Stock Retail£735
0% SOLD
Mens Belstaff Fleet Green Shirts
Sold0
Returned0
On hand7
Revenue£0
Profit£0
Margin0%
Stock Cost£455
Stock Retail£892
0% SOLD
Mens Belstaff Phoenix Logo Dark Sand Caps
Sold0
Returned0
On hand5
Revenue£0
Profit£0
Margin0%
Stock Cost£95
Stock Retail£188
0% SOLD
Mens Belstaff B&T White Polo Shirts
Sold0
Returned0
On hand5
Revenue£0
Profit£0
Margin0%
Stock Cost£185
Stock Retail£356
0% SOLD
Mens Belstaff Grid Green Overshirts
Sold0
Returned0
On hand7
Revenue£0
Profit£0
Margin0%
Stock Cost£672
Stock Retail£1,312
Page 3 · Products