On Running / Kids · Footwear / AW25

Brand Performance Report
On Running
Kids · Footwear · Autumn/Winter 2025
Season start: Apr 25 (first sale of a new product) · 2 carry-over styles · 33 pre-season units excluded
652
564
88
87%
£23,047
Unit cost × units received
£46,183
Gross £46,183 − £0 refunded
£26,330
57.0%
2.00×
1.14×

↺ Returns · Quality Signals (not a £ loss)

0.0%
0
0
0.0%
0 units restocked & re-saleable · 0 faulty returned to supplier for credit · £0 actual loss from returns
£3,194
£6,438
88
16
Page 1 · Overview

On Running / Lifecycle

Sales Over Time
Monthly Revenue
£0.0k£1.9k£3.9k£5.8k£7.7kApr 25May 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26Revenue (£)
MonthUnits SoldRevenueCOGSGross ProfitMargin
Apr 2510£1,000£364£63663.6%
May 255£500£182£31863.6%
Jul 2533£3,120£1,197£1,92361.6%
Aug 2573£6,520£2,603£3,91760.1%
Sep 2572£6,440£2,550£3,89060.4%
Oct 2587£7,720£3,064£4,65660.3%
Nov 2583£7,208£2,935£4,27359.3%
Dec 2590£6,576£3,088£3,48853.0%
Jan 2661£3,631£2,076£1,55542.8%
Feb 2613£820£447£37345.4%
Mar 2610£845£354£49158.1%
Apr 2627£1,803£991£81245.0%
TOTAL564£46,183£19,853£26,33057.0%
Page 2 · Lifecycle

On Running / Products

Every SKU · Sorted by Profit
SOLD OUT
Unisex On Running Youth All White Cloudswift 4 Trainers
Sold64
Returned0
On hand0
Revenue£6,400
Profit£4,068
Margin64%
SOLD OUT
Unisex On Running Youth Cloudhero Waterproof Magnet I Black
Sold49
Returned0
On hand0
Revenue£4,870
Profit£2,887
Margin59%
92% SOLD
Unisex On Running Kids Cloudswift Trainers in Black Black
Sold48
Returned0
On hand4
Revenue£4,320
Profit£2,571
Margin60%
Stock Cost£146
Stock Retail£360
SOLD OUT
Unisex On Running Youth Cloudleap in Glacier White
Sold53
Returned0
On hand0
Revenue£4,168
Profit£2,457
Margin59%
87% SOLD
Unisex On Running Youth Cloudleap in Black White
Sold46
Returned0
On hand7
Revenue£3,680
Profit£2,195
Margin60%
Stock Cost£226
Stock Retail£560
76% SOLD
Unisex On Running Youth Cloudhero Waterproof Truffle I Olive
Sold25
Returned0
On hand8
Revenue£2,410
Profit£1,398
Margin58%
Stock Cost£324
Stock Retail£560
88% SOLD
CARRY-OVER
Unisex On Running Youth Cloud Sky All Black Trainers
Sold28
Returned0
On hand4
Revenue£2,385
Profit£1,389
Margin58%
Stock Cost£142
Stock Retail£252
SOLD OUT
Unisex On Running Cloudswift Kids Trainers in Dust Dew
Sold39
Returned0
On hand0
Revenue£2,790
Profit£1,369
Margin49%
60% SOLD
Unisex On Running Cloudhero Waterproof Kids in Eclipse Pearl
Sold48
Returned0
On hand32
Revenue£3,087
Profit£1,338
Margin43%
Stock Cost£1,166
Stock Retail£2,016
80% SOLD
Unisex On Running All White Cloudswift Kids Trainers
Sold24
Returned0
On hand6
Revenue£2,160
Profit£1,286
Margin60%
Stock Cost£219
Stock Retail£540
SOLD OUT
Unisex On Running Youth Cloudleap in Olive I Ghost
Sold29
Returned0
On hand0
Revenue£2,176
Profit£1,240
Margin57%
SOLD OUT
Unisex On Running Kids Cloud Play Trainers in Orchid White
Sold37
Returned0
On hand0
Revenue£2,272
Profit£1,102
Margin48%
SOLD OUT
Unisex On Running Youth Cloud Sky Trainers in Alloy Alloy
Sold19
Returned0
On hand0
Revenue£1,629
Profit£937
Margin58%
SOLD OUT
Unisex On Running Kids Cloudleap in Olive I Ghost
Sold31
Returned0
On hand0
Revenue£1,680
Profit£802
Margin48%
50% SOLD
Unisex On Running Youth Cloudswift 4 Trainers in Alloy I Glacier
Sold14
Returned0
On hand14
Revenue£1,310
Profit£800
Margin61%
Stock Cost£510
Stock Retail£980
44% SOLD
CARRY-OVER
Unisex On Running Youth Cloud Sky Midnight Black Trainers
Sold10
Returned0
On hand13
Revenue£846
Profit£490
Margin58%
Stock Cost£462
Stock Retail£1,170
Page 3 · Products