On Running / Womens · Footwear / AW25

Brand Performance Report
On Running
Womens · Footwear · Autumn/Winter 2025
Season start: Apr 25 (first sale of a new product)
466
408
58
88%
£27,561
Unit cost × units received
£48,903
Gross £48,903 − £0 refunded
£24,540
50.2%
1.77×
0.89×

↺ Returns · Quality Signals (not a £ loss)

0.0%
0
0
0.0%
0 units restocked & re-saleable · 0 faulty returned to supplier for credit · £0 actual loss from returns
£3,198
£5,509
58
17
Page 1 · Overview

On Running / Lifecycle

Sales Over Time
Monthly Revenue
£0.0k£2.2k£4.4k£6.6k£8.8kApr 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26Revenue (£)
MonthUnits SoldRevenueCOGSGross ProfitMargin
Apr 252£360£152£20857.8%
Jun 258£1,008£608£40039.7%
Jul 2511£1,366£759£60744.5%
Aug 2533£4,671£1,902£2,76959.3%
Sep 2531£4,400£1,793£2,60759.3%
Oct 2541£5,563£2,266£3,29759.3%
Nov 2538£5,203£2,275£2,92856.3%
Dec 2567£8,826£4,146£4,67953.0%
Jan 2672£7,006£4,561£2,44534.9%
Feb 2614£1,322£858£46335.1%
Mar 2622£2,491£1,214£1,27751.3%
Apr 2669£6,688£3,829£2,85942.7%
TOTAL408£48,903£24,364£24,54050.2%
Page 2 · Lifecycle

On Running / Products

Every SKU · Sorted by Profit
SOLD OUT
Women's On Running Cloudzone Mulberry | Black
Sold85
Returned0
On hand0
Revenue£10,965
Profit£6,493
Margin59%
SOLD OUT
Women's On Running Cloudsurfer Trail 2 Waterproof in Cinder I Desert
Sold36
Returned0
On hand0
Revenue£5,154
Profit£2,678
Margin52%
SOLD OUT
Women's On Running Cloudtilt in Midnight Ice
Sold26
Returned0
On hand0
Revenue£3,540
Profit£1,962
Margin55%
SOLD OUT
Women's On Running Cloudhorizon Waterproof in Desert Thorn Trainers
Sold33
Returned0
On hand0
Revenue£4,266
Profit£1,758
Margin41%
83% SOLD
Women's On Running Cloudswift 4AD Trainers in Black I Rock
Sold19
Returned0
On hand4
Revenue£2,533
Profit£1,379
Margin54%
Stock Cost£243
Stock Retail£417
63% SOLD
Women's On Running Cloudzone Black Ecilpse
Sold19
Returned0
On hand11
Revenue£2,219
Profit£1,219
Margin55%
Stock Cost£579
Stock Retail£993
SOLD OUT
Women's On Running Cloudzone White I White
Sold20
Returned0
On hand1
Revenue£2,077
Profit£1,025
Margin49%
Stock Cost£53
Stock Retail£90
SOLD OUT
Women's On Running Cloudtilt in Pearl Fade
Sold19
Returned0
On hand0
Revenue£2,175
Profit£1,021
Margin47%
65% SOLD
Women's On Running Cloudswift 4AD Trainers in Sand I Ivory
Sold13
Returned0
On hand7
Revenue£1,758
Profit£969
Margin55%
Stock Cost£425
Stock Retail£730
SOLD OUT
Women's On Running Cloudmonster Void Trainers Black I Black
Sold21
Returned0
On hand0
Revenue£2,240
Profit£880
Margin39%
65% SOLD
Women's On Running Cloudswift 4AD Trainers in White I White
Sold13
Returned0
On hand7
Revenue£1,669
Profit£879
Margin53%
Stock Cost£425
Stock Retail£730
SOLD OUT
Women's On Running Cloudsurfer Trail 2 Iron | Lilac
Sold28
Returned0
On hand0
Revenue£2,570
Profit£870
Margin34%
SOLD OUT
Women's On Running Cloudmonster Void Trainers in Dew I Ivory
Sold24
Returned0
On hand0
Revenue£2,376
Profit£822
Margin35%
60% SOLD
Women's On Running Cloud 6 Versa Ice Spirulina
Sold12
Returned0
On hand8
Revenue£1,485
Profit£756
Margin51%
Stock Cost£486
Stock Retail£840
87% SOLD
Women's On Running THE ROGER Advantage in White Rosehip
Sold13
Returned0
On hand2
Revenue£1,484
Profit£747
Margin50%
Stock Cost£113
Stock Retail£196
68% SOLD
Women's On Running Cloudpulse Next in Arctic Glacier
Sold15
Returned0
On hand7
Revenue£1,312
Profit£583
Margin44%
Stock Cost£340
Stock Retail£588
52% SOLD
Women's On Running Cloudpulse Next in Black Stone
Sold12
Returned0
On hand11
Revenue£1,080
Profit£497
Margin46%
Stock Cost£534
Stock Retail£924
Page 3 · Products