Paul Smith / Mens / MS25

Brand Performance Report
Paul Smith
Mens · Main Summer 2025
Season start: Feb 25 (first sale of a new product)
237
234
3
99%
£8,533
Unit cost × units received
£16,244
Gross £16,244 − £0 refunded
£7,857
48.4%
1.90×
0.92×

↺ Returns · Quality Signals (not a £ loss)

0.0%
0
0
0.0%
0 units restocked & re-saleable · 0 faulty returned to supplier for credit · £0 actual loss from returns
£146
£202
3
21
Page 1 · Overview

Paul Smith / Lifecycle

Sales Over Time
Monthly Revenue
£0.0k£0.9k£1.8k£2.7k£3.6kFeb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Mar 26Apr 26Revenue (£)
MonthUnits SoldRevenueCOGSGross ProfitMargin
Feb 257£685£246£44064.2%
Mar 2545£3,585£1,268£2,31664.6%
Apr 2524£2,003£816£1,18659.2%
May 2513£1,109£418£69162.3%
Jun 2540£2,486£1,470£1,01640.9%
Jul 2562£3,392£2,083£1,30838.6%
Aug 2514£985£708£27628.1%
Sep 259£680£428£25237.0%
Oct 253£202£146£5728.1%
Nov 252£115£82£3228.3%
Dec 256£402£290£11328.1%
Jan 267£465£335£13028.0%
Mar 261£68£48£1928.1%
Apr 261£68£48£1928.1%
TOTAL234£16,244£8,388£7,85748.4%
Page 2 · Lifecycle

Paul Smith / Products

Every SKU · Sorted by Profit
SOLD OUT
Men's Paul Smith Pastel Blue Trim Collar Zebra Polo Shirt
Sold17
Returned0
On hand0
Revenue£1,332
Profit£780
Margin58%
SOLD OUT
Men's Paul Smith Sky Blue Short Sleeve Zebra Badge T Shirt
Sold17
Returned0
On hand0
Revenue£975
Profit£610
Margin62%
SOLD OUT
Men's Paul Smith Navy Block Trim Collar Polo Shirt
Sold15
Returned0
On hand0
Revenue£1,080
Profit£592
Margin55%
SOLD OUT
Men's Paul Smith Blue Melange Full Button Up Polo Shirt
Sold13
Returned0
On hand0
Revenue£1,104
Profit£545
Margin49%
SOLD OUT
Men's Paul Smith Sky Blue Merino Knitted Polo Shirt
Sold8
Returned0
On hand0
Revenue£1,054
Profit£522
Margin50%
SOLD OUT
Men's Paul Smith Navy Center Chest Box Logo T Shirt
Sold17
Returned0
On hand0
Revenue£945
Profit£520
Margin55%
SOLD OUT
Men's Paul Smith Black Multi Skull Print T Shirt
Sold13
Returned0
On hand0
Revenue£812
Profit£487
Margin60%
SOLD OUT
Men's Paul Smith White Center Chest Box Logo T Shirt
Sold14
Returned0
On hand0
Revenue£777
Profit£427
Margin55%
SOLD OUT
Men's Paul Smith Blue Melange Polo Shirt
Sold14
Returned0
On hand0
Revenue£836
Profit£360
Margin43%
SOLD OUT
Men's Paul Smith Navy Chino Shorts
Sold7
Returned0
On hand0
Revenue£680
Profit£351
Margin52%
SOLD OUT
Men's Paul Smith White Palm Tree Print T Shirt
Sold13
Returned0
On hand0
Revenue£658
Profit£333
Margin51%
SOLD OUT
Men's Paul Smith Blue Textured T Shirt
Sold10
Returned0
On hand0
Revenue£604
Profit£298
Margin50%
SOLD OUT
Men's Paul Smith Pastel Green Trim Collar Zebra Polo Shirt
Sold10
Returned0
On hand0
Revenue£612
Profit£287
Margin47%
89% SOLD
Men's Paul Smith Black Skull Graphic Crew Neck Sweatshirt
Sold8
Returned0
On hand1
Revenue£648
Profit£260
Margin40%
Stock Cost£48
Stock Retail£68
SOLD OUT
Men's Paul Smith Blue Textured Short Sleeve Shirt
Sold10
Returned0
On hand0
Revenue£742
Profit£258
Margin35%
SOLD OUT
Men's Paul Smith Green Short Sleeve Zebra Badge T Shirt
Sold12
Returned0
On hand0
Revenue£507
Profit£249
Margin49%
SOLD OUT
Men's Paul Smith Navy Graphic Crew Neck Sweatshirt
Sold8
Returned0
On hand0
Revenue£621
Profit£233
Margin38%
SOLD OUT
Men's Paul Smith Black Zip Up Jacket
Sold5
Returned0
On hand0
Revenue£675
Profit£222
Margin33%
SOLD OUT
Men's Paul Smith Green Knitted T Shirt
Sold8
Returned0
On hand0
Revenue£529
Profit£197
Margin37%
80% SOLD
Men's Paul Smith White Long Sleeve Tailored Fit Shirt
Sold8
Returned0
On hand2
Revenue£554
Profit£166
Margin30%
Stock Cost£97
Stock Retail£135
SOLD OUT
Men's Paul Smith Navy Long Sleeve Shirt
Sold7
Returned0
On hand0
Revenue£500
Profit£160
Margin32%
Page 3 · Products