Paul Smith / Mens / SS26

Brand Performance Report
Paul Smith
Mens · Spring/Summer 2026
Season start: Nov 25 (first sale of a new product) · 1 carry-over style
164
73
91
45%
£7,766
Unit cost × units received
£9,549
Gross £9,549 − £0 refunded
£5,876
61.5%
1.23×
0.76×

↺ Returns · Quality Signals (not a £ loss)

0.0%
0
0
0.0%
0 units restocked & re-saleable · 0 faulty returned to supplier for credit · £0 actual loss from returns
£4,093
£9,208
91
16
Page 1 · Overview

Paul Smith / Lifecycle

Sales Over Time
Monthly Revenue
£0.0k£1.0k£2.0k£3.0k£4.1kNov 25Dec 25Jan 26Feb 26Mar 26Apr 26Revenue (£)
MonthUnits SoldRevenueCOGSGross ProfitMargin
Nov 257£700£252£44864.1%
Dec 2527£4,058£1,483£2,57563.5%
Jan 266£815£294£52163.9%
Feb 265£794£310£48460.9%
Mar 2615£1,594£575£1,01963.9%
Apr 2613£1,588£760£82952.2%
TOTAL73£9,549£3,673£5,87661.5%
Page 2 · Lifecycle

Paul Smith / Products

Every SKU · Sorted by Profit
SOLD OUT
Mens Paul Smith SWEATER LS POLO Indigo Knitwear
Sold10
Returned0
On hand0
Revenue£1,584
Profit£989
Margin62%
86% SOLD
Mens Paul Smith Bomber Navy Jacket
Sold6
Returned0
On hand1
Revenue£1,581
Profit£984
Margin62%
Stock Cost£100
Stock Retail£206
60% SOLD
Mens Paul Smith Long Sleeve Full Button Up Grey Polo Shirt
Sold6
Returned0
On hand4
Revenue£870
Profit£555
Margin64%
Stock Cost£210
Stock Retail£435
62% SOLD
Mens Paul Smith ZIP FRONT JACKET Navy Sweatshirts
Sold5
Returned0
On hand3
Revenue£878
Profit£525
Margin60%
Stock Cost£212
Stock Retail£439
77% SOLD
Mens Paul Smith Dice Print Black T Shirt
Sold10
Returned0
On hand3
Revenue£800
Profit£515
Margin64%
Stock Cost£86
Stock Retail£180
46% SOLD
Mens Paul Smith SWEATER SS POLO Indigo Knitwear
Sold5
Returned0
On hand6
Revenue£689
Profit£426
Margin62%
Stock Cost£315
Stock Retail£652
50% SOLD
Mens Paul Smith Mixed Media Navy Jacket
Sold3
Returned0
On hand3
Revenue£750
Profit£424
Margin57%
Stock Cost£326
Stock Retail£675
67% SOLD
Mens Paul Smith Dice Print Off White T Shirt
Sold8
Returned0
On hand4
Revenue£600
Profit£372
Margin62%
Stock Cost£114
Stock Retail£240
47% SOLD
Mens Paul Smith Reg Fit Zebra Grey T Shirt
Sold7
Returned0
On hand8
Revenue£358
Profit£221
Margin62%
Stock Cost£156
Stock Retail£330
20% SOLD
Mens Paul Smith Crew Neck Knit Black Jumper
Sold2
Returned0
On hand8
Revenue£351
Profit£210
Margin60%
Stock Cost£564
Stock Retail£1,170
30% SOLD
Mens Paul Smith Stipe Navy T Shirt
Sold3
Returned0
On hand7
Revenue£270
Profit£172
Margin64%
Stock Cost£228
Stock Retail£472
27% SOLD
Mens Paul Smith REG FIT ZIP FRONT POLO Grey Polo Shirts
Sold3
Returned0
On hand8
Revenue£288
Profit£163
Margin57%
Stock Cost£332
Stock Retail£690
15% SOLD
Mens Paul Smith TRUNK 7 PACK MIX BND Black Underwear
Sold2
Returned0
On hand11
Revenue£178
Profit£108
Margin61%
Stock Cost£384
Stock Retail£979
17% SOLD
CARRY-OVER
Men's Paul Smith Multi Gift Set Socks
Sold1
Returned0
On hand5
Revenue£169
Profit£92
Margin55%
Stock Cost£382
Stock Retail£844
8% SOLD
Mens Paul Smith REG FIT SS POLO SHIRT Navy Polo Shirts
Sold1
Returned0
On hand11
Revenue£115
Profit£74
Margin64%
Stock Cost£456
Stock Retail£1,265
10% SOLD
Mens Paul Smith Multi Stripe Cracker Gift Set Socks
Sold1
Returned0
On hand9
Revenue£70
Profit£44
Margin64%
Stock Cost£230
Stock Retail£630
Page 3 · Products